Saturday, March 29, 2008

Sarah Horowitz Parfums at Beauty Cafe

As an artist, Sarah Horowitz has always strived to create fragrances that express the individuality of the wearer and entice those around them. These latest designs are no different, and are conceptually based on the powerful connection between the spirit, heart, and mind. Each fragrance is formulated to evolve differently on everyone, and can be worn alone or layered with the other fragrances in the collection for uniquely beautiful results. Wear these exquisite perfumes, and prepare to enter that place where all great journeys begin.

Sarah began designing custom fragrances in the late 1980's as a freshman at Emerson College. A theater major, she stumbled upon part-time work at an off-beat, apothecary-style perfumery called Essence on Boston's famed Newbury Street, which specialized in creating custom fragrances for its clientele. Fueled by an intuitive knack for perfumery and the conviction that fragrance was a vehicle for self-expression, Sarah would work one-on-one with clients for hours at a time to design their perfect customized scent. She called this process The Fragrance Journey™, which would become the heart and soul of her business - now commanding upwards of $1000 for a custom perfume. After nearly four years apprenticing at Essence, Sarah, with help from her family, purchased the store where she continued to fine-tune her craft and build a reputation as an accomplished and imaginative nose. In 1994, she sold her stake, packed up her perfume oils and moved to Los Angeles where she founded Creative Scentualization.

What Comes From Within

In 2006, Sarah developed a line of perfumes called What Comes from Within. The collection includes five fragrances -- Light, Love, Peace, Joy and Beauty-- that can also be worn individually or combined to create the wearer's own personal scent. This line truly embodies Sarah's personal philosophy, both in fragrance and in life.

Light, Love, Peace, Joy and Beauty available in 50ml, 95.00

Love, Laughter and friendship

Lisa
Beauty Cafe